What is Rabatta?
Rabatta is a Danish browser extension and app that promises good discounts to the consumer. The application is looking for discount codes, automatically testing them and then adding its own affiliate link as the last click. For the customer it feels like magic as they can also add and share discount codes they have found.
For online shop owners, that means you share discounts and commission on a sale you had already won.
When a customer actually comes through an influencer, a newsletter or Google, the tracking tag is overwritten and the sale is attributed to Rabatta. Suddenly you pay commission to Rabatta for an order they have never obtained.
Some Norwegian online shops report that up to 10% of all turnover is attributed to Rabatta in the affiliate system.
Customer experience vs. cost of the online store
The story looks pretty different depending on where you sit.
Customer:
- Does not need to be searched for discount codes everywhere.
- A sense of being smart and effective.
- Saves potentially hundreds of dollars.
Online store:
- Incorrect administration makes Google Ads or Meta look weaker than they really are.
- Margin losses because discounts are applied to customers who were potentially ready to buy at full price.
- Leakages of exclusive campaign codes for the whole network.
- Data sharing with up to thirteen third parties used by Rabatta as source of income.
- Performance case when extra scripts load on checkout.
What is the responsibility of the affiliate networks?
Earlier this year, Norwegian online shops began to see a new domain in affiliate reports, discount.app. The percentage increased weekly and people experienced decreasing ROAS, although traffic was the same. The complaints came from customers who believed that the code they had received in a newsletter was suddenly ‘public to all’.
The discounts are not given entirely by themselves, as they must be part of an affiliate program. Often this happens through companies that: Adtraction, Tradedoubler or similar systems.
What do laws and platforms say?
It's not just online stores and influences that react. Google has, among other things, notified stricter rules against extensions that automatically insert affiliate links. In the United States, similar solutions are Honey and Capital One Shopping the defendant of influences who believe they are taking commission (The Verge, 2025). The EU has also stepped up its search for several complaints from consumer organisations (Reuters, 2025). It's worth mentioning that more people remember Honey in the United States when you see what Rabatta does here in the Nordics.
New methods
After several Norwegian actors notified, it appears that Rabatta finds new ways to secure commission.
An example of Power reported: Here, Rabatta has popped up without discounts, but sent the user directly to Lenovo and received commission from there. For Power, it might look like traffic was stolen right over to a competitor.
Several actors have also observed that Rabatta may be connected to Klarna. If this is true, Rabatta can appear in the payment moment and route user on the line while the online store gets the impression that Klarna is behind the sale.
The effect will be the same. The creation of value is done elsewhere, while Rabatta takes the commission.
What can you do to protect your online store?
Discounts can be identified and blocked with the correct implementation of tag management and cookies:
1. Block Threats
- Exempt Rabatta's domain (rabatta.app) in your affiliate program.
- Use server-side tracking to limit third party access to first party data.
- Set the terms of the commission in your program, e.g. ‘no commission using unauthorized codes’.
- Share your experience with customers and others in the industry.
2. Tighten Code Usage
- Avoid generic discount codes that can easily be disseminated.
- Use single-use codes in e-mail and cooperation with influences.
- Monitor where and how codes are shared (e.g. using monitoring tools or specific UTM parameters).
Three. Create exclusive values
- Offer benefits that cannot be "fasted up" by browser extensions, such as free shipping, product bundling or early access at login.
- Use loyalty programs rather than open discounts.
Discount reminds us of how vulnerable online commerce is to some programs and models. It may be up to the industry to consider how to protect margins and protect valuemakers.
Questions and answers
FAQ
What is Rabatta?
Discountta is a Danish browser extension and app that automatically searches for and tests discount codes for you in checkout. The consumer appears to be an easy way to save money. For online stores, the app adds its own affiliate link as the last click and thus takes commission on the sale store had already won.
How does Rabatta make money?
Discounts are based on commissions through affiliate programs, often via networks such as Adtraction or Tradedoubler. When the app adds its link as the last click in the checkout, the sale Rabatta is attributed to even though the customer actually came via a newsletter, an influencer or Google.
Why can Rabatta cost the online store money?
Discounts cap the last click and get commission from the sales store had already won. Some Norwegian online shops report that up to 10% of turnover is attributed to Rabatta in the affiliate system. In addition, it gives the wrong attribute (Google Ads/Meta looks weaker), margin loss and leakage of exclusive codes.
How can I block Rabatta from my online store?
You can exclude the domain discount.app in your affiliate program, use server-side tracking to limit third party access to first party data and set conditions for commission (e.g. no commission using unauthorized codes. In addition, you should avoid generic discount codes and use one-off codes.
Is Rabatta safe?
For the consumer, the discount itself is real, but the app shares data with up to thirteen third parties and may influence how online shops track sales. For online stores, it is more problematic: it can overwrite tracking, leak campaign codes and trigger commission on orders it has not obtained.
See Even Ødegårds presentation on discount codes (Speaks Rabatta at 10:29 minutes - E-commerce Day 2023).
Last updated: 26.08.25