Turn unrewardable advertising to profitable growth on Meta
Change the traditional ROAS setup on your Meta campaigns with a profit-driven POAS strategy for more profitable advertising.
Insights
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Practical guides, analyses and lessons from our work with e-commerce, marketing and AI.
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Latest insights
Amazon has left Google Shopping -- what does that really mean to you?
Amazon has stopped all advertising on Google Shopping globally, which frees millions of clicks and billions of dollars to other players. In this article we explain why Amazon…
7 Principles and theories of all online traders should be aware of:
7 key principles for marketing in online commerce based on leading literature and data.
Rabatta can cost you expensive
Did you know that your online store could lose money on a sale you had already won? Actors like Rabatta hijack last click in checkout, distribute discount codes and take…
How to use influences marketing and whitelisting strategically
Consumers are more sceptical than ever, and algorithms hold back the range of branded products. Getting a breakthrough in social media has become much harder than before, so how…
10 Chrome extensions that make your workday easier
Here we have collected 10 useful Chrome extensions that give you better insight, save time and increase the quality of your work, whether you work with marketing, analysis or…
The three largest online shops in Norway are no longer Norwegian
In 2025, the Nordics are mostly acting on Temu (China), Zalando (Germany) and Amazon (USA). More than 50 % of all Norwegian net sales in 2025 are abroad. This is not just a…
Canvas Create 2025: These are the news you need to bring with you
New AI tools from Canvas make it easier to design, analyse and build digital solutions – see the highlights of Canvas Create 2025.
This is ChatGPT Product Discovery
ChatGPT Product Discovery is a new feature introduced by OpenAI that allows users to detect, compare and trade products directly in the ChatGPT interface.
Customers do not pay only for the product – they pay for the perceived value
Customers do not pay only for the product – they pay for the perceived value
Are you the brand owner? This is how Google Manufacturers Center can strengthen your brand and deliver better results in Shopping ads
Read how to proceed to set up Google Manufacturers Center
This is how I got over 17% in the opt-in rate at a single pop-up
See how I achieved over 17% opt-in rate on emails with a simple pop-up strategy. Complete guide with step-by-step setup and results.
How environmental images in shopping feed affected clicks and CTR
In digital marketing, continuous experimentation is the key to success. For one of our customers, we wanted to find out if the use of environmental images in the Google Shopping…
10 practical Canvas features for those who work in online stores!
Promotions, advertisements and newsletters shall be published – often in multiple formats and without designers available. Here's 10 Canvas functions that make it easier to make…
Google Automated Discounts: A new pricing strategy or unfair competition?
Google Automated Discounts has created a major debate in the online commerce industry. Some view it as an innovative strategy that provides lower prices for consumers, while…
What happens to the customs rates now, and why is it important to you?
The United States is raging with the commercial power, and world policy is changing. It is probably good that Jens Stoltenberg with all his experience and contacts is our new…
Norwegian corner stone farms – an inheritance for the future, if we dare
Corner stone farms are the backbone of many communities in Norway. They create jobs and keep lives in the districts. Many of these companies have over time developed into…
Why brand construction is critical - and why many make mistakes
In this article we will consider why branding is essential for long-term growth, what companies like Nike have done wrong, and how you can find the right balance between brand…
Hidden online pricing fraud – how Google creates unfair competition
Google Automated Discounts creates hidden price differences that may conflict with consumer laws. Customers pay different prices depending on where they find the product, which…
How to create perfect prompts: A guide to master AI writing
Learn how to create precise prompts for AI to get creative and relevant text results. Get tips and examples.
Get started UGC for social media (user generated content)
User generated content (UGC) is content created and shared by your customers. These may be images, videos, reviews or post-posts on social media. UGC has become an important way…
42 smart ways to use AI in marketing in 2025
Here you get 42 concrete tips on how to use AI in marketing – from creating creative campaigns to gain better insight from your data.
9 ways you can use AI to write tasks
Read how to streamline the writing process, improve the quality of tasks, and get your private supervisor using AI.
3 reasons why online shops make more after switching from Mailchimp to Klaviyo
In this article we explain why online stores choose Klaviyo rather than Mailchimp – and how it has made jobs simpler and increased sales.