Vetle South Island, OMA and Team Lead in INEVO, are burning to work with online commerce.
With experience and competence: OMA Vedle is created to help online shops grow. When Bullfighter contacted us in 2022, he knew he could help make them even more successful.
Why did Bullfighter need help with marketing?
Bullfighter, which sells motorcycle equipment and accessories, had challenges to expand its market position and maximise revenue.
They ran three physical stores and an online store, but wanted to grow further.
With the launch of a Swedish Web Page they wanted to improve their marketing and test out new advertising methods.
Since they were dependent on Google Ads, they were subject to changes in platform algorithms, and they needed to strengthen marketing in order to ensure stable revenues.
«The marketing we have received through INEVO has helped to lift Bullfighter's trade mark and reputation. INEVO is highly recommended.»
So you can add INEVO to your growth
INEVO has worked with Bullfighter for about 3.5 years, where we have focused on performance-based marketing for about 2.5 years. We launched more strategies to tackle the challenges they faced.
We ran Bullfighter's advertising on multiple platforms, which paid social media (Facebook and Instagram), Google Ads and Snapchat.
And we did it. content production for these campaigns.
Our strategy was to adapt the campaigns to seasonal trends and demand. For example, we focused on seasonal products in the summer, based on a carefully selected list of Bullfighter's Executive Director, Bjorn.
"Working with Bjørn has been incredibly rewarding, because we have experienced strong trust and freedom to test out new strategies. This trust has allowed us to be innovative and find solutions that really deliver results."
This approach ensured that our marketing was both relevant and timely.
One of the most important things we did was redesign the dynamic adverts for social media.
Although dynamic ads are effective, they were originally a little boring and did not reflect the Bullfighter mark well enough.
So the dynamic ad looked like this before:
We used Confect, a tool that helped us make these ads more visually appealing and better suited to the brand.
This upgrade gave us higher conversion rate and made us less dependent on Google Ads, which in turn gave us more variation in marketing channels and less risk of changes to Google's advertising platform.
This is how the dynamic ads look today – in line with the brand:
Effect and results of INEVO
The results of our efforts have been significant.
The redesign of the dynamic ads led to a clear increase in the conversion rate and a more varied advertising strategy. This helped Bullfighter to become less dependent on Google Ads and gave them a more stable multi-channel income stream.
In total, Bullfighter has seen an impressive increase in sales of around DKK 15 million since we started to cooperate.
This growth shows how successful our marketing strategies have been, and how well our custom ads have worked.
«The redesign of the dynamic ads had an immediate effect on Bullfighter. By making the ad more in line with the brand not only the appearance was better, but we also increased the conversion rate significantly.»
Bullfighter Feedback
This is how Bjørn Edsem Høger, the Executive Director, describes the cooperation with INEVO:
"I heard about INEVO through a recommendation from the Uni Micro Web, which again came from another satisfied customer. My relationship with Vedle has been amazing--it's more than just a normal working relationship. Of all the projects Vedle has been involved, I particularly appreciate the Bonanza days and some of our physical events. Through cooperation with INEVO, I have really seen the value of entrusting responsibility for paid advertising to someone else. If I were to describe INEVO with one sentence, I would say they are in the future and they are in touch, with a team of proper marketing experts."
(Note: Bonanza days are events in their physical shops with barbecue, special offers and guests. It is often a great collection point for the motorcycle environment.)
Ready to increase the marketing in the online store?
An OMA is more than just traditional marketing aid -- it's about becoming a partner who really cares about your company's success.
Either you want to improve your digital marketing, increase your revenue or build a long-term strategy, an OMA can provide you with the support you need to achieve your goals.