Then the trainee Jørgen Holst-Larsen from INEVO entered the team to Csoaps, they already had a solid presence and a lot of involvement on Instagram. They found that the same videos that did well on Instagram, barely got any views on TikTokSo let's say that this is the same thing as that. Jørgen thought they had a great potential.
So we set a hairy goal: 1000 000 views on TikTok within 8 weeks.
Who's Csoaps?
Csoaps is a playful and sustainable laundry fire that sells environmentally friendly cleaning products – with a fragrance and design in focus. Csoaps never launchs a product without being as good or better than conventional detergents, it must function and be clean before smelling good and is neat. They are mainly addressed to adult women, but through TikTok they wanted to reach out to a younger target group, and spread wash-smelling on a new platform.
Creative freedom and trust = success
The first thing Jørgen did was to analyze the TikTok channel and format. Then he took the existing contents and cut it again – adapted to TikTok's lynraske, visual style and requirements for "hooks". There was no new recording at first – only smarter use of what already existed. Csoaps had a gold mine of raw material which had never been used correctly on TikTok.
Jørgen got free bobbins and great trust from Gründer Caroline Heyerdahl, which was absolutely crucial. A film day was arranged when they made new greenscreen-based hooks for even more effective videos. The goal was to experiment, adjust and learn in record tempo – and it worked!
Result: 1335 301 8 week views
After 8 weeks of intense testing, cutting and publishing, Csoaps TikTok channel passed 1 million viewsSo let's say that this is the same thing as that. On the way we learned a lot about what grips work, and developed a concrete template and methodology for future TikTok videosSo let's say that this is the same thing as that. Now the channel is rusted for further use and growth
«Jørgen and INEVO made us become Norway's #cleantok, in 8 weeks. A project for the notebook.»
Road on
After the practical period, Csoaps is left with a clear and feasible TikTok strategy, built on insight, format understanding and structured experimentation. The channel is anchored in the brand, but ready to challenge and engage a new generation of wash-slipped followers.
This shows that you don't need big productions to succeed on TickTok -- just the right competence, good story, and the freedom to test new things quickly.