Customer Description: A web store that sells products to make life easier for people.
Destination
The framework for the mission was to assist Enklereliv.no with digital marketing and to create growth through their digital channels.
Simpler Life has worked with INEVO since February 2019 through the OMA model, where the company leases an operational market assistant (OMA) from INEVO. The tasks of the OMA included, inter alia, e-mail marketing, social media, analysis and communication with third party agencies. Since start-up, the results of close cooperation between Enlar Life and OMA have been a 45% increase in income from e-mail marketing and a 757% increase in income from facebook advertising.
The many positive economic changes in the period have resulted from setting clear targets using OKR, as well as getting good impulses from the team of Simpler Life and the team of INEVO. Creative solutions, room for testing and thorough analysis gave green arrows in the channels OMA and Encler Life bet on.
From July, INEVO also took over the responsibility of the Encler Life Google Ads account with a hypothesis that a closer collaboration between the OMA, the Encler Life and Google Ads advisor would bring further growth in this channel.
Results
Already before taking over the responsibility for the account, we started working with a thorough review of the existing Google Ads account. Here we came up with a number of measures that should be implemented to create growth and reach new customers. After we took over the account, we began working on the improvement actions we had mapped through the Google Ads auditorium. This meant, inter alia, restructuring and rebuilding the account to retrieve more of the relevant volume in the search engine and converting it into traffic into the website.
In the first 2 months, we were able to increase paid traffic from the search engine by 49%, the number of transactions by 60% and new users by 92%.
Success factors
A challenge with traditional agency support is often communication and understanding between the customer and the bureau. Having an OMA in place with full insight into Simpler Life as a brand was essential to be able to make proper choices on behalf of the customer, and to be able to turn around quickly with the advertisement.
Fredrik Pahle's trust in INEVO and OMA was also a definitive success factor in the start-up. Fredrik has given much freedom and space to test new things while he has contributed with invaluable and useful insight into what the core of Simpler Life is. From timing of products in focus to what threads to drag to reach the target group has played a role here.
«We are very pleased with INEVO, an OMA that sits with us 3 days a week, but which also has a professional environment, is a good solution for us. Our experience in combination with digital skills and work pressure from OMA Niclas has produced good results. By adding Google Ads to our account to INEVO, we have further lifted the result in the light of a even closer dialogue and understanding of Simpler life»