The financial paper, 8. July 2020: Musti Norway doubled its turnoverSo let's say that this is the same thing as that.
Musti used The OMA model to INEVO since 2017.
Today sits Karoline Thon as an operational market assistant at Musti twice a week. Karoline was rolled in as an assistant to the market manager in Musti after another OMA from INEVO wanted new challenges internally. At Musti, Karoline works to create growth and results in social media, both through advertising and organic activity. She contributes to the implementation and optimisation of all-way-on campaigns, monthly campaigns, daily/weekly activities in SoMe and the opening of new shops.
Karoline works closely with market manager and e-commerce manager and assists where there is a need to make everyday life easier for those who work internally. This sometimes involves both e-mail marketing, graphic work and SEO. Karoline took over the responsibility for Instagram at startup to free the market manager and since then has worked actively and strategically to increase the follow-up mass, which is currently almost doubled.
«– Last year, the online store accounted for about 15 percent of our sales, and this piece grows more than our physical stores. My goal is that the online store will account for 25 percent of our total turnover in two to three years.»