Customer: Reprice / reprice.io Vertical: International bet Dimensions: Build a credible brand and web page to make international knowledge Result: Positioning, branding and tailor-made design and development from the bottom with Sanity and Next.js: reprice.io
We are proud to have launched the reprice.io with new positioning and branding in close collaboration with the Reprice.
Who's Reprice?
Reprice is a Norwegian price optimisation tool that helps you control your pricing strategy.
The tool allows you to automate the prices of your online store and increase margins, so that you can implement a more competitive and profitable pricing strategy.
This is the key to success in today's fast-paced e-commerce business.
Retrice now has ambitions to invest internationally, and therefore contacted us for a while back to free up both the website and their branding.
«When we were looking for a partner, it was important to find a partner who understood SaaS and online commerce, something that INEVO proved to be fully controlled on. With good competence across departments, they have delivered an excellent result and given us a very good starting point for the internationalisation of Reprice.»
INEVO was responsible for all of the branding, position, logo and development of the sites in Sanity, as well as content on the website.
This rebranding is not just a visual change, with also a mark on the international betting -- which will make them well equipped for their future plans.
Reisen
Anders Åberg, founder of Reprice, finished his full-time job to invest 100% on Reprice. Anders contacted INEVO in spring 2020.
Since 2020, INEVO has helped to make Reprice a success story. We've helped him almost completely from he jumped out of a safe job to bet on the grounds of the dream. Today, Reprice 3 has full-time employees and over 20 customers, including many INEVO customers.
The first thing we did was to put up a simple WordPress page in Norwegian, to get out the message about Reprice. We did something Google, Facebook and Linkedin advertising.
In the spring of 2023, INEVO arranged E-commerce Day 2023. The theme of the conference was pricing and Reprice was sponsor. Here we gathered 260 people from different companies to a full day as mentioned pricing.
Success factors
INEVO was met by a very susceptible management that gave us a lot of trust from the start. It was the basis for good cooperation between Reprice and content, the design and development team of INEVO.
The location and branding of Reprice started with an interview round by both company employees and customers. This was to establish what distinguishes Reprice from the competitors and the perception of the particular nature of the product.
It is extremely important to find the right approach to succeed internationally in a sector with many competing solutions.
We went over to the logo and branding. Here there were many thoughts, ideas and reviews before we finally came to the right logo. The most important thing for Reprice was to get something that was better than what they had, and could have it for many years to come.
We worked to create something that separated itself from the competitors, be unique, original, and have a peculiarity. But also work on what they had.
We believe that we have managed to deliver this.
The concept that is Lorem Ipsum's worst enemy must be designed to fit the content, and not vice versa. This streamlined the design process, and we dropped huge and time-consuming revisions.
Flexibility of a CMS that Sanity gave us the opportunity to adapt the system to the customer, and helped us deliver a good user experience when the customer is going to update content.
Results
INEVO delivered an important and good positioning and branding, which makes Reprice stand out strongly from competitors.
We could not do that without close cooperation with Reprice. Frequent meetings and good communication. A quick and implemented website that is flexible for the customer.
We are looking forward to following the path further, where we continue to help on Google Ads, content and design.
