Sebastian Stensli Melvold, OMA in INEVO, is an expert on e-mail marketing.
Sebastian has experienced an increased demand for its expertise, as more and more online trading companies see e-mail marketing as an important growth channel. At Skintific he played a key role in the implementation of e-mail marketing, which is now an integral part of the digital growth strategy.
Why did Skintific need help with marketing?
Scientific, one of Norway’s leading distributors of skin care and cosmetics was faced with the challenge of optimising e-commerce and digital marketing to create growth for several of its brands.
They had to manage campaigns both according to a structured plan and adapt rapidly to new trends.
In addition, they wanted to increase revenue and strengthen their digital presence across multiple channels.
«INEVO helps us follow the changes that come from SoMe, Meta and Google, and has the competence to support us when we make changes or measures for growth digitally.»
How INEVO contributed to Skintific’s growth
To meet their challenges, we developed a holistic approach. e-commerce marketing strategy as combined paid search, paid social media and e-mail marketing.
We took responsibility for all digital channels, with focus on Optimization and analysis in close cooperation with the Skintific e-commerce team.
The strategy included both planned campaigns and dynamic campaigns, which enabled rapid adjustment to real-time data.
"As online stores are growing, we have seen how important it is to run campaigns beyond the planned times of the year. If we discover a negative trend in the online store, we will quickly launch new campaigns to give the coming week a boost."
One of the major projects was the launch of a new B2B store and the development of a solid e-mail marketing strategy from the bottom of the line.
As Sebastian Stensli Melvold says:
"It's been a long journey, and the learning curve has been steep! Being the project manager for the launch of their B2B store is probably the project I have learned most from and is most proud of."
The comprehensive strategy also included ongoing adjustments to campaigns based on weekly evaluations, which ensured rapid adaptation to market trends and customer behaviour.
The effects and results of INEVO
Our work led to significant revenue growth for Skintific.
For their largest mark, there was an impressive increase of 122% in income from 2022 to 2023.
In the first half of 2024, income increased by 44% compared to the previous year.
The other brands also experienced similar growth, which shows how effective the strategy was.
Sebastian highlighted the success and said, "In addition, it has been incredibly fun to build an e-mail strategy from the bottom of which has led to enormous growth."
The project showed how tailored e-commerce and marketing strategies combined with smooth promotion management can bring significant growth and strengthen digital presence.
«For their largest mark, we have experienced an increase in revenue of 122 % from 2022 to 2023. In the first half of 2024, we've seen an increase of 44% compared to 2023. This is amazing fun!»
Skintific Feedback
Here's what Fredrik Pahle, Sales Director, says about the collaboration with INEVO:
"I first became acquainted with INEVO through a previous collaboration with the Encler Life. I have a very good relationship with Sebastian; we often discuss strategies to improve our results.
I decided that we should switch the platform so that we could more easily automate communication with our customers. We had an outdated platform and by switching to l Shopify and Claviyo We had a good foundation to build on. Sebastian made sure the process went smoothly, and we saw an increase in organic traffic already a week after the transition. In terms of income from e-mail, we have set a good strategy with automation content that gives value to our customers, and it gives results; we started at NOK 0 in 2022, and now we have 35 % of all the revenue from the online store.
The collaboration with INEVO has shown me how important it is to keep testing new things and not be afraid to try new approaches. "INEVO has really contributed valuable expertise in digital marketing and growth strategies."
Ready to increase the marketing in the online store?
An OMA is more than just traditional marketing aid – it's about becoming a reliable partner who really cares about your success.
Either you want to improve your digital marketing, increase your revenue or build a long-term strategy, an OMA can give you the support you need to achieve your goals.