Skintific: 122% growth in digital revenue
See how an INEVO OMA helped Skintific establish email marketing as a growth channel and increase digital revenue.
The OMA model
One dedicated marketer, backed by a specialist team.
An operational marketing assistant — an OMA — learns your business and works closely with your team. Your OMA helps prioritise and deliver the marketing work and connects you with INEVO's specialists when needed.
When plans need delivery
Connect goals, expertise and action.
Good plans do not create value until someone carries out the work. Many teams have clear goals but lack the capacity to prioritise, coordinate and follow up initiatives every week.
The OMA model connects business goals, specialist expertise and practical delivery. You get one person who maintains the overview and moves the work forward, while bringing in additional disciplines whenever they are needed.
Your OMA keeps sight of the whole picture
One dedicated contact across your marketing work.
An OMA can plan, coordinate and deliver work across marketing disciplines. The role may include:
- maintaining direction and momentum in prioritised initiatives
- coordinating work across channels and specialist disciplines
- working hands-on with campaigns, content, email and analytics
- bringing in specialists in SEO, advertising, social media, AI and development
- sharing insights and learning with the wider team
Part of the way you work
Close collaboration, clear expectations.
Your OMA is not an isolated supplier on the outside. The role is designed for close collaboration with the people who know the business, products and customers best.
The model does not replace the need for specialists. It makes it easier to use the right expertise in the context of the ongoing work.
Scope, working model and cost are agreed before the partnership starts, so both teams know who is responsible for what and how the work will be followed up.
Success stories
See the OMA model in practice.
Next step