Katerina is an experienced Search Specialist in INEVO with broad competence in both paid and organic visibility. She likes to dig in data and use tools like GA4 and Google Ads to find smart solutions. Katerina works closely with online customers like Gulf of England, the Kremmerhuset and Elena & Chris, and has also helped a number of B2B companies to strengthen their digital visibility.
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Katerina Sharapova
Operating Market Assistant and Search Specialist
Articles by Katerina
Get more out of Google Ads with custom labels
Custom labels are more than structure in the feed. It's a strategic tool to manage Google Ads smarter. Read how to improve control, correct priorities and higher returns with…
Are you the brand owner? This is how Google Manufacturers Center can strengthen your brand and deliver better results in Shopping ads
Read how to proceed to set up Google Manufacturers Center
Why is the pricing strategy important for your online store?
Price strategy is a central part of a online store’s marketing strategy — or should at least be. Nevertheless, most e-commerce actors lack the skills and tools necessary to make…
Digital strategy — strategic use of search engine marketing
Digital strategy is a strategic plan designed to achieve specific objectives through a digital medium. In this article we will tell you how to go ahead with creating a good…
Conversion Optimization Simple Explain
Conversion optimisation, also known as CRO, is a strategic approach and approach to increasing conversions and improving results.
Uncover potential trends and base your SEO strategy on organic traffic forecast
A good organic forecast can reveal trends and give you answers to what will happen to your traffic if you don't actively work with SEO. Will organic traffic income increase or…
Google Tag Manager: Conversion Tracking on Newsletter sign-up
Have you ever tried to set up conversion tracking in Google Ads via Google Tag Manager? The process can be a little more complicated than expected, especially when it comes to…