Karl Philip, better known as KP, has a master in business administration (MBA) from Seattle Pacific University and Pacific Lutheran University. He has more than 15 years of experience in digital marketing and e-commerce. He has been helping create success stories for companies like Amazon, Norwegian, Hurtigruten, Encler Life and Bemakker. KP is now partnering in INEVO and continues to create success stories while developing digital talent. His passion and knowledge in digital marketing
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Karl Philip Lund
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Articles by Karl Philip
EU AI Act — Norwegian online stores must know in 2026
From 2. On August 2026, the EU AI law is seriously applicable — and only days before the EU has taken action to change the law itself. For Norwegian online stores, it means two…
We're using all of the AI's. We punish everyone who admits it.
Everyone uses AI. Almost nobody admits it. Two independent research environments have now measured why: People judge identical work dramatically harder when the sender states AI…
AI can write everything soon. You should still write this on your own.
The machines have assumed the writing. The question is no longer what AI can write — but what you should never give from you. The answer is going to change the way you work.
Eight experts track the AI future. Here are online stores should care about.
The New York Times gathered the world's leading AI voices. Here are the most important insights for online shops – and five specific things you should do now.
Google Discover: The organic traffic channel you didn't know you needed
While AI agents are braver than your Google traffic, it grows an alternative channel: Google Discover. Here is how Norwegian online shops can exploit it – today.
What I learned from giving 80 students four weeks to build a webshop with AI as a mandatory tool
Four weeks. Eighty students. Required AI. This is how we created a learning environment where everyone had to think for themselves and delivered online stores that actually worked.
Sweden's fastest growing online stores 2025
Svea Bank has published the year's overview of Sweden's 100 fastest growing online shops. The figures clearly reflect the business models that function in a more mature Nordic…
Amazon has left Google Shopping -- what does that really mean to you?
Amazon has stopped all advertising on Google Shopping globally, which frees millions of clicks and billions of dollars to other players. In this article we explain why Amazon…
Google Automated Discounts: A new pricing strategy or unfair competition?
Google Automated Discounts has created a major debate in the online commerce industry. Some view it as an innovative strategy that provides lower prices for consumers, while…
Hidden online pricing fraud – how Google creates unfair competition
Google Automated Discounts creates hidden price differences that may conflict with consumer laws. Customers pay different prices depending on where they find the product, which…
AI as a sparring partner: How managers and directors can use AI
AI can have a major impact on the working day of managers and directors. Learn concrete advice to use AI as a sparring partner, increase efficiency and gain deeper insight into…
How do good ideas arise?
Discover where and how ideas arise! From nature to boring meetings – learn what research says about creativity, and get practical tips to promote ideas creation both at work and…
The importance of mechanisms rather than good intentions
Good intentions alone never work. You need good mechanisms to make something happen! Everyone who runs the team has something to learn from this article!
What is AGI?
Only weeks before the change of leadership at OpenAI shaken Silicon Valley and received international attention, explored the company's co-founder and chief researcher Ilya…
Boston Consulting Group (BCG) states that consultants using AI complete 12% more tasks, work 25% faster and deliver 40% higher quality
Consultants using AI completed 12% more tasks, 25% faster and 40% better results, but it's a bunch. The best ones moved back and forth between AI and human work in ways that…
MIT Study indicates that people using AI work 40% faster and 18% better
Experimental study from MIT indicates that people using AI work 40% faster and 18% better
Teachers should explore artificial intelligence
I'm open to the fact that my method is not optimal, but it doesn't mean that language models are inappropriate as a tool for sensitising.
Read documents and reports faster and more efficiently with AI
Read how to read reports faster and more efficiently using AI.
I was sensoring 50 exams with AI help.
In the spring of 2023 I used AI as a tool to evaluate approx. 50 student tasks on 30-50 pages each. That's how I did it.
Speaker prep notes
I have been to about 150 conferences in the last 20 years. I've seen many good - and many bad talks! According to the world-known speaker Guy Kawasaki, 99% of all presentations…
How to write good objects & Key results?
The OKR can be a powerful tool, but it depends on the organisation setting GODE targets. Here we present a checklist that you can use when you type OKR.
What's an e-commerce manager cost?
How much does it cost to hire an e-commerce manager? The level of pay for e-commerce managers is between 350 000 – 850,000 per year. In this article we're presenting the full…
3 AI experiments for enterprises (with prompts and results)
In this article we share how we use AI specifically in marketing. We share the probes and results from 3 experiments.
Pyramid's Principle - Key to Effective Communication?
Imagine you're on a talk. The person on the speaker's chair puts out the long and the whole thing with arguments and analysis. When 45 minutes pass, you notice that it's hard to…
Clubhouse: The first sound-based social network
Clubhouse is the first audio-based social network. At clubhouse you find people who talk about things you're interested in. You can listen to experts and you can participate in…
A practical introduction into block and crypto currency
In 1994 the Internet was new and exciting, but only for those particularly interested. Downside shared text/image through an international network, but it was uncertain…
What does a performance marketing specialist cost?
How much does it cost to hire a performance marketing specialist? The level of pay for digital marketers is between 350 000 – 850 000 per year. In this article we'll provide the…
Design Sprint: How EVO Fitness went from idea to prototype in only five days
This is a story about Design Sprint developed by Google Valves. Google Ventures is a Google investor company that assists business development and innovation companies. Ever…
What does a digital market cost?
How much is it cost to hire a digital marketer? The level of pay for digital marketers is between 350 000 – 850 000 per year. In this article we present the full calculation of…
Focus on what doesn't change!
How should enterprises plan in a region where technology develops rapidly, while people’s behaviour changes slowly? Here's our answer!
How much does a growth hacker cost?
How much does it cost to hire a growth hacker? The level of wages and salaries of growth hackers is between 350 000 – 125000 per year. In this article we're presenting the…
OCR target management – a implementation system
Have you ever wondered how successful companies manage to navigate and grow in a landscape that is changing? In fact, most successful companies use the same system! A system…
Would you send your children to this school?
Think of a school that takes poor, resource-friendly 5.Classes and turns them into success stories* in the framework of the existing public schooling with the resource…
This was the case when a set of governances from large organizations was provided in the classroom
Characterist prevents learning, while OKR represents a modern governance system that increases motivation and provides better learning! Can the management set used by leading…
Use consultants or build internal competence?
Benakker founder Einar Øgrey Brandsdal recently published a LinkedIn post where he recommended companies to build internal digital skills. I agree with him at most points, but I…
What is a good OKR objective (ambition)?
A good objective is a short, inspiring sentence about what the team wants to achieve.
How much does Google really know about you? I think you're gonna be scared!
Everyone knows that Google is collecting information about us, but nobody knows how much information the search engine has stored. In the map you can see that Google has stored…
Creativity - A simple explanation
Knowledge, experience and creativity