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INEVO

Google Ads

Today 92 percent of B2C purchases and 89 percent of all B2B purchases start with a search on Google. Read more about how INEVO works with Google Ads!

Almost all purchases start with a online search for information. Advertising in Google Ads allows you to place your company's product or service in front of potential customers when they actively search for how to meet a need or solve a problem. Med Google Ads through different formats and networks you can reach out to customers in different channels and stages of the purchase process and show them a custom message. For example, you can reach potential customers when they search for information in Google, watch products in the shopping tab, watch videos on YouTube, use applications on their phone, read mail or blogs, Web newspapers and use other websites.

The main benefits of Google Ads advertising:

  • The focus target is high!
  • You only pay when someone actually clicks on the ad (pay per click advertising)
  • You can choose between many formats and networks
  • It's flexible. You can scale up and down on demand or quickly customize new messages.
  • You can measure the effect of advertising very accurately
  • You capture traffic generated by other marketing measures.

What can INEVO do for you?

In INEVO we have a specialist environment with long experience in search engine advertising. We handle everything related to your Google Ads advertising - from strategy, configuration and keyword analysis to optimization, scaling and reporting. These are some of the problems we're dealing with for our customers:

  • Health check your account and preparation of action plan
  • Perform keyword and competitor analyses
  • Develop a search engine advertising strategy
  • Set a target for the advertising
  • Promotional settings for search, display, shopping, video and more
  • Optimization of Google Ads campaigns
  • Scaling of accounts that have not reached their potential
  • Feed optimisation
  • Data quality tracking and optimisation
  • Google Ads advertising training
  • Analyse and report results

Benefits of choosing INEVO as Google Ads Agency

  • Single point of contact, many sparring partners

    As a customer at INEVO you will always get a dedicated specialist working with your Google Ads account and strategy. There are no advisors, sellers or project managers at our house as extra intermediary between you as a customer and the one working with your advertising. This allows us to experience faster communication, and not least better communication - the one you put strategy with is also the one that performs the operational work from day to day. This does not mean that our specialists are working in silo. We have a skilled professional environment with several specialists who regularly save around different issues and share experiences across customers. In addition to internal resources, we are associated with a number of external sparring partners for us and our customers through our collaboration with Google, DataFeedWatch, ProfitMetrics and more. So you have one point of contact, but you also have access to our overall knowledge and more sparring partners in our specialist environment.

  • We set common goals and targets as the numerator

    As a bureau we are concerned that what we do is measurable for our customers. Well as important as achieving the goals set, we think it is to help our customers set good overall targets and select KPIs that have strategic anchors. More important than that the clicks are many and the revenue is high, traffic is relevant and sales are profitable.

  • Helgent approach and understanding

    We do more than just “click on the buttons” in Google Ads. No ad channel exists in isolation and what happens outside the channel is certainly so important to achieve success with the advertisement. For us, it is important that your customers experience a red thread throughout your entire presence online and that the channels play together. Our experience is that the more we work with “external factors” such as channel mix, data quality, feed and landing page optimization, the better results we achieve in Google Ads.

  • Never finished optimized

    We are continuously testing new features, strategies and tweakers on the campaigns to achieve better results because an account can always be further developed and scaled. What works today doesn't necessarily work tomorrow. We know that “one strategy does not fit all” and is continuously working on developing our customers’ Google Ads accounts so that they can reach their full potential.

  • We are Google Premier Partner

    We in INEVO are Google Premier Partner. This status is awarded annually to the highest 3% of Google’s partner agencies that qualify for, inter alia, certified specialists and a certain optimisation result for their customers. In addition to being a quality sign in itself, the premium status allows us to offer more user support, consumer statistics and new functions to our customers.

Get started!

Either you plan to start from scratch or improve the current results in an existing account, we can help you. Contact us for an unwarranted conversation about cooperation with us.

Questions and answers

Frequently Asked Questions

What is Google Ads?

Google Ads, formerly Google AdWords, is Google's online advertising platform.

What does Google Ads cost?

Google Ads is so-called pay per click advertising and that means that you as a advertiser only pay when someone actually clicks on your ad. The real cost of advertising depends on the competitive situation, quality of advertising and the objectives of advertising.

Why do I need a Google Ads agency?

Optimizing a Google Ads account consists of many factors and requires good technical insight into the platform. This, combined with rapid developments in the field of trade, means that very many companies choose to get help in the field of search engine advertising from an agency.

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