Search Engine Optimization (SEO)

In digital marketing, search engine optimisation (SEO) is widely mentioned. That's for good reason. Only on Google is it done 5.6 billion searches by day on a world-wide basis. The top five organic hits on Google's first page get whole 68% of the clicksSo let's say that this is the same thing as that.

When we help you with search engine optimization, we help you become visible to your customers in search engines. Our SEO operators work long-term to improve your positions in search engines.

What is SEO?

SEO stands for Search Engine Optimalization - search engine optimization in Norwegian.

In brief, SEO is about optimising your website, and its contents, to achieve better rankings in search engines like Google and Bing.

What is the goal of your website?

You may respond to increasing sales, making customers contact or put on newsletters: whatever your goal is, visibility and traffic are needed before you can get the conversion you want.

This is what SEO is about-- you should be visible in search engines, so you can get traffic, which can once again contribute to conversions.

Why bet on SEO?

Most of us use search engines like Google several times a day and it is not by chance that online information collection is synonymous with the expression “to google”.

We've listed some of the main reasons why you should bet on SEO:

1. Your customers are on Google - Your potential customers are on Google – and they're looking for you! Most people start their customer journey in just Google or other search engines when they have a need or problem they want to solve. In fact, as much as 74% of all purchases in Norway today start with the customer doing a search online. Your company becomes visible when potential customers are looking for someone like you!
2. Ratings affect traffic and search - It doesn't just keep visible in the search engines, you also have to work for a good ranking. When we Google something, we usually get multiple results pages (SERP) with thousands of hits. The goal of a company working with SEO is to show up on the first page, preferably in the first place. Google's First place has 10X as high chance to be clicked as 10. Place. A higher location will give more traffic and more customers into your store.
3. Organic traffic is free - Last but not least, traffic from organic results in the search engine is in principle free traffic that does not depend on: other market budget and advertising. The work to improve your ratings in search engines will therefore be able to increase your website long-term traffic – also after that you have finished your work.

Why INEVO?

We want you to be visible in search engines -- this is how we do it:

• Technical analysis - We always start the collaboration with implementing what we call a SEO-audit or ‘hygienic check’. This analysis reveals important improvement points in the technical web page. Is the page readable for search engines? Is it experienced as sufficiently fast?

Furthermore, we conduct keyword analyses to discover which keywords your customers actually use. If you use the wrong words on the website, you may lose valuable traffic and potential customers because you are not visible on the phrases people actually use.

In view of this, we are developing a strategic action plan aimed at facilitating high ranking, increasing visibility and providing more relevant traffic.

• On-site optimization - This means that we work on the website in an operational way to perform better in organic searches. Here we take the approach plan and look at things like page architecture, optimization of content, internallink, title and meta descriptions, structured data etc.
• Off-site optimization - As the name suggests, this action is done outside your own website to improve the image of the search engines. Here we see factors such as building external links, guest blogs and social mediaSo let's say that this is the same thing as that. This step is also largely about how to create authority.

Your project:

One SEO Agency can help you to identify the concrete enhancement potentials your page has. Furthermore, an action plan for optimisation and implementation can be put together. SEO projects can be large and small-- here are some projects we as a bureau can help you with:

• Whether you want to provide organic traffic when migrated from one system to another or to another domain.
• If you want to be thoroughly analysed and insight into how you should work to increase organic traffic.
• If you want a long-term partner over time to continuously increase organic visibility.

Your OMA

With a OMA Agreement you can get the operational SEO help you need in a busy everyday life.

OMA stands for Operational Market Assistant and are present in your office 1-3 days a week. You can then receive assistance in both SEO and other marketing activities. Within SEO, an OMA typically provides hygiene checks and analyses, optimization of product pages and content - as well as measures and ideas.

Your OMA always has the INEVO professional environment in its back and can always contact our experts for tips and advice! If you have a more complicated project, we can put you in direct contact with our specialists.

Get started!

Are you ready to increase traffic and become visible to potential customers when they need it?

Contact me!